A Look Back at How Beazer Homes Performed Pre-Market Meltdown

Beazer Homes USA (Beazer Homes) is the sixth-largest homebuilder in the United States, based on the number of homes closed in 2006. Beazer Homes was ranked 473 in the Fortune 500 - 2006 list. Also, the company has been consistently ranked one of the top ten single family homebuilders in the US. Strong market position increases the bargaining power of the company. However, rising raw material could affect company's operating margins.

Beazer Homes currently operates in an estimated 40 markets in the Southeast, Mid-Atlantic, Midwest, West and Central US regions. In all these areas, Beazer has a reputation as a quality home builder of superior value. Beazer Homes was ranked 473 in the Fortune 500 - 2006 list. Also, the company has been consistently ranked one of the top ten single family homebuilders in the US. Strong market position increases the bargaining power of the company.

The homebuilder provides various options in homes for diverse customer segments.The company's product offering is broken down into three product categories namely economy, value, and style.The economy category homes are targeted primarily at entry-level buyers and are intended to meet the needs of those buyers for whom price is the most important factor in the buying decision. The value category homes are targeted at entry-level and move-up buyers, and are intended to appeal to buyers who are more interested in style and features, but are still somewhat price-focused. The style category homes are targeted at more affluent move-up buyers and are intended to appeal to buyers in the more luxurious segment of the market, who place greater emphasis on style and features.

In addition, the company also offers homes to the 'active adult' market which is targeted to buyers over 55 years of age, in communities with special amenities. The company offer these homes within the Economy, Value and Style categories described above.

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